Social Media Management
Drive Lucrative Results on the Right Channels
MARKETING SERVICES
What Is Social Media Management?
As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand's social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
At Thrive, we take a holistic approach to managing our clients’ social media accounts successfully. Our social media management company combines organic and paid solutions to deliver the most efficient and profitable results.
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Your First Step Towards Digital Success
Social media marketing entails more integrated processes to ensure an interconnectedness between your customer,
your content and your company. Simply sharing links to your content or web pages on your
social channels is not enough if you hope to achieve results for your social media activities.
Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.
Here’s what your social media management game plan must include:
Strategy Creation: the map or plan containing your social media goals, steps to achieve them, a corresponding timeline and metrics to track progress
Inbound Engagement Monitoring: the process of responding to comments, questions and interactions with all social media content and profiles and continuing conversation initiated by fans
Analytics Monitoring: the gathering and checking of data against metrics to ensure the accomplishment of results
The Smart Choice Is To Invest in a Skilled Outsourced Team
Many professionals prefer to rely on software and tools to get the job done. However, while the best social media management tools certainly help streamline your processes, Thrive’s senior social media manager (organic), Alyssa Tear, said these don't replace the need for an expert. Thrive provides you with an experienced social media and content marketer who can align their efforts with your holistic marketing strategy and deliver content that speaks directly to your target audience, driving reach and engagement.
As a leader among social media management companies, we exist to deliver an all-encompassing social marketing service to all types of businesses.
Your content is tailored to the needs and preferences of your target audience.
You never miss an opportunity to respond to questions or continue conversations initiated by customers or fans.
Your social media management budget is well-appropriated and prudently managed.
Your social media management service package can be divided into organic and paid social, depending on your priorities.
Nuances can be applied while keeping multi-channel efforts unified.
Organic vs Paid Social: What’s the Difference?
Choose the Right Channels and Tactics That Work for You
Organic Social: This is the use of free tools provided by social networks to build brand awareness, post content that engages your existing audience or followers and respond to customer comments.
In addition, keep in mind that crafting compelling and relevant content may bolster your chances of showing up in people’s search engine queries.
Paid Social: This is the placement of paid advertisements and sponsored messages on social media to target specific user profiles and help you reach a larger audience.
At ECOM, we have organic and paid social strategists so we can match clients with the best expert for their specific needs. We identify the right platform for your growth, monitor results and make changes based on the data. In the long run, partnering with us can be more efficient and effective.
Deliverable-Based Packages
From content and engagement to strategy and analytics, Thrive manages small- and large-scale deliverables for clients each month. Say, for instance, you enlist our Instagram management services. You can expect us to deploy a customized list of items within the project deadline. Our social media management agency does not skimp on the best social media management tools and tactics to meet, if not exceed, your expectations.
Extensive Subject Matter Expertise
Get matched with the best social media management strategists, depending on your most urgent needs. Both our paid and organic teams have precise skill sets to cover all bases, whether you want pay-per-click advertising out of our LinkedIn management services- New Window or prefer organic posting from our Pinterest management services. We tailor social media management for small businesses, Fortune 500 companies and even franchisees.
Dedicated Account Managers
Consider Thrive’s social media management firm as an extended unit of your marketing team. As a direct or white label social media management client, an account manager will be working closely with you from start to finish. Think of your AM as your go-to person from the inside, providing you with an overview or the details of your progress.
Sharp Trendspotting
Tired of how past social media management companies have brought the same underwhelming results? Resistance to shifts in social media management service packages is a no-no within our agency. We are keen to spot, predict and stay on top of the most bankable trends and the best social media management tools that go with them.
“Quality Over Quantity” Focus
As with any other digital marketing- New Window process, social media content management is dynamic and always advancing. The teams that manage social media accounts stay flexible to the changes, adapting strategies and techniques accordingly. One of the most vital pivots we’ve made is to move from increasing posting frequency to crafting valuable content instead, in all our Facebook, Instagram and Twitter management.
Semi-Monthly Reports
For the most accurate picture of your campaign status, you’re given mid-month and monthly reports. Your AM is also available to answer any questions you may have about our franchise social media management or enterprise social media management solutions. Plus, we offer you access to your real-time data through Thrive’s proprietary social media management software, also known as the online client portal.
