Social Media Marketing

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Social Media Marketing Basics

Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.

Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.

As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what is social media marketing and its demands. Don’t make the same mistake.

Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from Thrive’s social media marketing experts.

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Digital Marketing vs. Social Media Marketing: What’s the Difference?

Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.

Let’s look at the difference between digital marketing vs. social media marketing to better understand how you can leverage these marketing tactics to your advantage.

Digital marketing- New Window is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability.

Digital marketing involves various internet marketing tactics and channels, including SEO, social media marketing, pay-per-click advertising- New Window, eCommerce optimization- New Window, email marketing- New Window and Amazon advertising- New Window. Social media marketing, on the other hand, is one of the many components of digital marketing. It leverages various social media platforms, such as Snapchat, TikTok and YouTube- New Window, to introduce a brand, grab people’s attention and engage with prospects and customers. Social media digital marketing involves collaborating with industry influencers, posting fresh, unique content and adopting various marketing trends to convince people to take action. Compared to other types of digital marketing, B2B social media marketing provides quicker campaign results. However, social media marketing alone is not enough. As digital marketing experts, we highly recommend you explore other internet marketing tactics that go hand-in-hand with your social media campaign to achieve sustainable, long-term success.

What Are the Benefits of Social Media Marketing Services

Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty.

Still on the fence about investing in social media marketing services? Here are the key benefits of social media marketing to facilitate your decision-making process:

Better Online Exposure

High Search Rankings

Specific Audience Targeting

Improved Customer Reach

Complete Brand Control

Enhanced Customer Trust

Multiple Marketing Options

Increased Profitability

How to Market on Social Media

Establish Your Business as a Topical Authority and Industry Leader

Are you struggling to get the best results from your social media marketing strategy? Becoming a thought leader does not happen overnight. However, with creative social media marketing ideas and a data-driven social media marketing business approach, you can position your brand as an expert in your respective field in no time.

From choosing the right social media channels to developing your social media content marketing strategy, every step is crucial to creating a successful social media marketing business campaign. Ready to begin marketing through social media?

Our social media marketing firm has put together the best practices to promote your business across online platforms effectively. Follow these social media marketing tips from Thrive’s expert social media marketing consultants:

Dedicated Account Managers

At ECOM, we assign specific strategists depending on your industry demands, social media marketing needs and goals. This means you could get multiple social media digital marketing experts working on your brand. Your dedicated account managers are available by email or phone to respond to any questions or engage in discussions.

Extensive Onboarding Process

Our social media marketing consultants provide you with an in-depth social media marketing strategy breakdown during your campaign inception. This way, you know exactly what tactics we will implement to achieve your goals. Additionally, we establish your campaign metrics from the get-go to ensure we are on the same page.

Custom Social Media Marketing Strategy

Boost your social media engagement and marketing efforts with a social media marketing strategy designed to fit your needs and budget. Our social media marketing experts identify your target audience to create effective social media digital marketing plans that drive higher ROI. We utilize analytics and data-tracking tools to improve your strategies and target specific keywords and topics relevant to your brand.

Social Media Campaign Reports

Our custom, in-depth reporting measures include social media campaign reports that give a full overview of your social media performance. We also offer a monthly breakdown of the social media tasks we’ve performed and the hours we’ve spent to help you monitor your ROI.

Paid and Organic Team

We ensure our clients are matched with a subject matter expert. Our team comprises organic and paid strategists with years of expertise and experience, so you can rest easy knowing your campaign is well taken care of. Although paid and organic are very different aspects of social media marketing, we implement a cohesive strategy to maximize your social media marketing conversions.

Diverse Marketing Experience

ECOM has experience in many different markets, including B2B and B2C at all sizes. Whether you own a startup, enterprise or a multi-location company, our social media marketing firm strives to go above and beyond your expectations. We give your brand a solid social media presence and online reputation through sustained research, tracking and adaptation to online trends and resources.

Engage More Clients and Rank High On Search Results