SMS Marketing Services
Send Targeted, Well-Timed Messages and Increase Your Brand Engagement
MARKETING SERVICES
What Is SMS Marketing?
In today’s digital world, new technologies have made 24/7 customer relationships possible. As technology advances, however, consumers are increasingly looking for genuine brand interactions that have a personal, human touch and are not powered by algorithms.
Text message marketing is a cost-effective marketing method that enables you to engage with existing customers and drive new business through instant, personalized communication. Short message service or SMS marketing is a basic-text messaging service used to send promotions, announcements and other types of messages to targeted audience segments via permission-based, opt-in text messages.
For all SMS text messaging marketing campaigns, brands must receive explicit permission from customers via contest entries, online opt-in forms or by texting a particular keyword or short code. Without this express consent, using promotional text marketing campaigns is an invasion of privacy and is against the law.
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What Is the Penalty for TCPA Violations?
Mobile text marketing regulations are growing more stringent every year in response to the onslaught of spam messages and rising user privacy concerns. Companies enlisting text message marketing services must meet these regulatory requirements to avoid violations.
Penalties – in the form of statutory damages – are levied per violation. The standard sanction costs up to $500 per violation and $1,500 per willful violation. There is no cap on penalties for TCPA violations, so thousands of offenses can result in million-dollar fines.
Protect your brand against TCPA violation – entrust your text marketing campaigns to an established SMS marketing company to remain compliant with the TCPA and other industry regulations.
ECOM is a reputable text message marketing services provider dedicated to helping businesses from across industries harness the power of SMS marketing to generate high-converting leads and gain loyal clients. Our SMS marketing service has enabled numerous companies to increase customer awareness and build stronger brand relationships – we can do the same for you!
Regulatory Compliance for SMS Text Marketing in the U.S.
Text message marketing falls under the same regulatory compliance laws as email and phone communications. These regulations vary per country. In the U.S., legal compliance for SMS text messaging marketing is defined, moderated and managed by the Telephone Consumer Protection Act (TCPA)- This Link Will Open A PDF Document.
Under the TCPA and other industry guidelines, businesses that use text marketing campaigns must:
Check for the legal age of consent based on the recipient’s location.
Get the recipient’s “express written consent” to receive an SMS marketing campaign before sending an automated message.
Provide clear information about the SMS marketing campaign's purpose.
Let the subscribers know the approximate number of messages they should expect in a given week or month.
Inform subscribers that certain fees may be incurred once they sign up for a program.
Provide clear opt-out instructions.
Refrain from using prohibited SMS mobile marketing content (e.g., H.A.F.T. – Sex, Hate, Alcohol, Firearms, and Tobacco, profanity, hate/discriminatory speech, depictions and endorsement of violence, etc.).
Communicate only during business hours.
What Is Geofencing Marketing?
Drive More Mobile Reach Through Granular Localization
One of the advantages of SMS marketing is you can use it to send specific location-based messages through geofencing marketing.
Geofencing mobile marketing or geofencing advertising is a form of location-based marketing where brands target their SMS advertising and content delivery based on a geofence or targeted area. A geofence is the physical boundaries of your target location. This could be a specific city, country, zip code or mileage range around a physical location.
However, do not confuse geofencing marketing with geotargeting. With geofencing mobile marketing, you are drawing a virtual fence around an area that you want to trigger messaging for. In geotargeting, on the other hand, text marketing companies deliver messages based on location and behavior.
Have more questions about geofencing mobile advertising? Let our text marketing company walk you through the development process of geofencing advertising campaigns.
TCPA-Compliant Text Marketing Service
At ECOM, we ensure you stay TCPA-compliant with every SMS/MMS message you send. Our text marketing team keeps your subscription lists scrubbed and cleaned at all times. More importantly, you can rest assured we never work with illegal, purchased lists.
Bulk SMS Marketing Services
Our SMS marketing company offers SMS broadcast marketing and SMS automated campaigns. We also work with clients across a wide range of industries, including eCommerce, real estate, construction and healthcare. No matter the scope of your sms marketing campaigns, our text marketing services team got all your bases covered.
Klaviyo Partner
We use Klaviyo as our SMS/MMS marketing platform to streamline opt-in list collection and management and ensure smooth campaign execution. Kalviyo’s built-in integrations effortlessly connect with various platforms, including Shopify, WooCommerce and BigCommerce, taking the stress and hassle from SMS deliverability.
Comprehensive SMS Marketing Service
Our text message marketing company offers fully managed SMS/MMS marketing solutions. If you need to create graphics or videos for MMS, we can also handle them for you. Thrive boasts a team of experienced digital marketing professionals adept at creative content creation, content writing and video production
Detailed Monthly Reports
As your SMS marketing partner, we ensure you stay on top of all your campaign developments. Our text marketing experts provide you with comprehensive monthly reports that include your campaign analytics, key metrics and recommended strategies. We present this report to you during our scheduled calls.
SMS/MMS Marketing Specialists
Once your partner with us, you can rest assured your SMS/MMS campaigns are managed by seasoned marketing professionals. From list cleaning/segmentation and campaign development to execution and monitoring, we keep track of all processes to ensure you get your money’s worth.
